AMD Intel on EU antitrust penalties comment

AMD CEO Dirk Meyer said: "Today's ruling is to establish a truly competitive market, an important step. AMD has always been innovation leaders. We look forward to rule the world from Intel Xiazou out to consumers to call the shots."

AMD Tom McCoy, vice president of legal affairs, said: "After a thorough investigation, the European Union reached a final conclusion - Intel violated the law, consumers are hurt. With this penalty, Intel's monopolistic pricing behavior will come to an end, the industry will benefit from European consumers can enjoy a better choice, value and innovation. "

AMD in particular the European Commission ruled that the three key points:

1, "If the PC's x86 processor manufacturers need all or most of them are purchased from Intel, Intel will provide them with all or part of a secret discounts."

2, "from October 2002 to December 2007, Intel to (Germany), Media Saturn Holding large retailers to pay the compensation, and allowed to expand operations in all countries only sell Intel-based PC."

3, "(Intel) direct interference in the relationship between PC manufacturers and AMD. If the PC makers to postpone or cancel the release of products based on AMD processors, Intel will be paid to them, and nothing to do with whether to buy Intel products."

AMD said, Intel has so far failed to allow any anti-monopoly law enforcement agencies believe that their business practices are legitimate, interests of consumers.

In 2008, the Korea Fair Trade Commission (KFTC) decided to Intel fined 26 billion won (equivalent to 25.4 million U.S. dollars at that time), and pointed out that Intel abused its market dominance, including millions of dollars and buying customers forced to use only Intel processors Unpublish AMD products and / or developing any new products using AMD chips. KFTC also found that: "Because of local PC makers have to buy more expensive Intel processors only for the purchase of South Korean consumers to pay higher prices for PC." KTFC also called Intel and AMD do not stop the business from the PC manufacturers to pay remuneration. Intel is on this appeal.







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How to avoid the trap of price competition?

We launched in 2005, price competition study was to provide a real hard data to help understand the various industries, the U.S. sales organizations of all sizes face difficult problems.

The biggest problem is price competition. In the current global economic situation, the sales staff to bear unprecedented price competition pressure, which mainly come from domestic and foreign competitors. If you take price-cutting strategy, the sales profit will drop, resulting in declining profits, lower sales remuneration.

More seriously, the face of this downward pressure on prices, sales personnel had to yield to compromise and reduce the sales price, to compete with rivals. However, after the purchase, customers should continue to demand lower prices discount, resulting in a vicious cycle of price reductions. Therefore, the bargain sale of the dialogue process has become the core of the fundamental theory of value can not be reflected here.

"Action marketing" is a management and implementation of the marketing research system. As the founder of the system, TheSalesBoard large number of customers in the organization recognized the existence of this vicious circle. Price Competition in 2005, the original intention is to provide a consistent statistical theory of data, to clear all sectors involved in sales and the company's future prospects of many problems.

Issues include:

1. For many U.S. companies, price competition, the situation will become more and more bad?

2. Price competition is not a sales force to promote the company and the key into the vicious cycle of discount factors, which affect or threaten corporate profits, leading to self-depreciation, a cheap product?

3. The main factors leading to these problems is what?

4. What should be an effective strategy to deal with this difficulty, in order to protect sales profits?

The last question on the healthy development of U.S. companies and sales prospects for the future of the most crucial career. To know that if the sales process evolved into a race with competitors on price, there is no need to employ a sales staff.

From the overall market perspective, changes in products and services faster and faster, making it difficult to respective products and other products and services in the "Features + advantage" to be based on the distinction. Some value-added strategies such as extended warranty, "cooperation" projects have been widely adopted by many businesses. Services and value-added features, the customer view, should be value for money. If the sales professionals can not find an effective way of selling, the sales of their products and services with other businesses distinguishes it, with the added value of such services is futile. No business, there is no future, pay more do not sell!

Sales staff can "sell their own values," to protect their profits, while the factors affecting this process is critical, therefore, the ultimate goal of this study is to clear these factors.

In this study, we have a great discovery, one of the most critical factor is the sales staff's individual behavior and habits, rather than price factors. In other words, to avoid price competition, to prevent the slide into cheap merchandise sales is not about how the sales approach is adopted.







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